Tot - Trick or Treat
Brand Development_
Tot is a new Mexican brand focused on designing apparel in a fun and innovative way. The signature product is a model of sneakers that change color when exposed to sunlight, thus, making vibrant colors the guiding line of the rest of its pieces.
Creating a brand focused on children, without leaving the adult consumer aside. They needed a brand that balanced an outgoing personality with a clean and minimalist style.
With a mixture of vibrant colors, a bold typography and relaxed copywriting, the brand communicates its young heart and ever playing soul.
