Minerva Fashion
Brand Development_
Minerva fashion is a platform for projection within the Mexican fashion industry, it is a meeting point where designers, entrepreneurs, journalists, academics and students converge.
They had been experiencing issues maintaining a consistent, coherent communication between their different communication channels. That’s why we strived to create a solid identity system that ensured consistent communication.
Having its 10th edition on the way, we developed all the necessary communication assets under a clean style, using neutral colors and a font aligned to Luis Enrique Bolivar’s proposed editorial.
