The Awesome Socks Co.
Brand Development_
The awesome socks Co. as the name suggest is a local socks shop. With an ever changing collection under a unique ideal: Give a fun touch to your daily outfit.
To be a fresh, disruptive brand through a unique visual style that can adapt to an always changing protagonist: a pair of socks with lots of colors and patterns.
We put the typeface as a protagonist of the brand, with a quite classic but still contemporary style and variable layouts we gave the brand the dynamism it needed. We keep colours to the minimum using black and white as the only main colours for the logo and packaging and using a simple pink for digital backgrounds we keep it cool on screens.
